An investment company that builds.

Pliu AB is a Swedish investment company. We invest in software companies and help build them, with capital, engineering and product work.

What we do

We invest in software products in fields we know well: point of sale for hospitality and retail, digital powers of attorney signed with eID, and digital product labels for EU regulations. We are hands-on: we write software, run it in production and work directly with the people who use it.

Our model is simple: we put in capital and people. Some companies we own, like Brindola. In others, like Aider, we invest alongside the founders and contribute engineering, product thinking and operational experience.

Applied AI is part of how we build, when it makes a product genuinely better for the people using it. We prefer products that compound in value over time and earn trust by working every day.

How we work

  • Think like owners

    We invest as owners, so we make decisions for the long term: durable foundations over quick fixes, and progress measured in years rather than quarters.

  • Understand the problem

    Every product starts with who it serves and how it makes their work easier. We learn the trade before we write the software for it.

  • Keep it simple

    Complexity is the enemy of reliability. We look for the simplest design that works, so products stay easy to run, change and trust.

  • Respect people’s data

    We collect what a product needs and nothing more. This website has no analytics, tracking or cookies.

Company details

Company name
Pliu AB
Org.nr
559303-0710
Country
Sweden
Email
info@pliu.se

Building something we should back?

We talk with founders and teams building software products. Tell us what you are working on.

Email info@pliu.se