Based in Sweden

We build and invest
in technology products

Pliu AB is a holding and investment company combining deep technical expertise with a long-term perspective to create lasting value in software engineering and applied artificial intelligence.

Our Portfolio Learn More
AI
Applied Intelligence
Building and backing products at the frontier of artificial intelligence
SWE
Software Engineering
Deep expertise in product engineering, architecture, and developer tooling
LTV
Long-Term Value
Patient capital and strategic ownership for compounding returns
Portfolio & Partnerships

Companies we back and
teams we build with

We invest in and partner with exceptional teams working on products that push the boundaries of what software can do.

Dippi

Digital labels and product passports for connected products.

Dippi is a product companion platform that helps brands create digital labels and product passports for EU regulatory compliance. Using QR codes with GS1 Digital Link technology, Dippi connects physical products to rich digital experiences — serving industries from wine to furniture with a single source of truth for every product.

Aider

Investment in digital solutions for public administration.

Aider builds user-friendly digital tools that streamline administrative work for municipalities and proxy administrators in Sweden. From automated accounting and supervision workflows to cashless fund management, Aider saves time and improves operational security across public sector administration.

Nari Solutions

Strategic engineering and product development partner.

Nari Solutions is a Tbilisi-based engineering and design company that collaborates with Pliu on product development and engineering initiatives. With deep expertise across AI, cloud infrastructure, and full-stack development, together we bring complementary capabilities to build better products, faster.
What We Do

Built on deep
technical conviction

We operate at the intersection of product engineering and applied AI, taking a principled approach to building technology that endures.

Product Engineering

End-to-end product development with a focus on clean architecture, performance, and user experience. We build software that scales and stands the test of time.

Applied AI

Practical applications of artificial intelligence that deliver measurable outcomes. From intelligent automation to AI-augmented workflows, we focus on real-world impact.

Strategic Investment

Patient, conviction-driven investment in technology companies. We bring more than capital - we contribute technical insight, product thinking, and operational experience.

Nordic Perspective

Rooted in Sweden's tradition of innovation and pragmatism. We combine Scandinavian values of quality and sustainability with global ambition in technology.

Our Philosophy

Driven by conviction.
Built to last.

We build things we believe in. Whether developing our own products or investing in others, every decision is guided by one question: will this create lasting value?

Great technology requires patience and craftsmanship. We optimize for durability over speed, for outcomes over activity, and for products that solve real problems over features that check boxes.

01

Long-term Thinking

We optimize for durability and compounding value, not quick wins.

02

Technical Craftsmanship

Quality in every line of code, every design choice, every decision.

03

Privacy First

We respect user data. No tracking, no analytics, no marketing cookies.

04

Measurable Impact

We focus on results that matter, not metrics that mislead.

Let's build something that lasts

Whether you're exploring partnership opportunities or have an idea worth pursuing, we'd love to hear from you.

Get in Touch info@pliu.se